communication
This topic currently groups 4 published articles across 4 issues.
Soft skills and its impact on an organizational creativity-A field study
Abdallah Abdallah Ahmed El-Tabal
Volume 14 Issue 03 · 23 Jul 2020
The purpose of this study to investigate the relationship between soft skills and organizational creativity at the company Telecom Egypt in regions of Suez, South Sinai, and the Red Sea. To achieve research objectives,…
Using Social Media in Building and Managing Corporate Identity: Study on Real Estate Companies in the Kingdom of Bahrain
Kamel Gharbi • Amina al-Tamimi
Volume 14 Issue 02 · 28 Apr 2020
Purpose of the Research: This study aims to understand the use of social media in building and managing corporate identity in Bahraini real estate companies. It will be based on the qualitative approach and aim to reach…
Predictors and outcomes of customer loyalty in the South African leafy vegetable market
Phineas Mbango • Vincent Makhubela
Volume 13 Issue 04 · 02 Jul 2019
The purpose of this research paper was to examine if product quality, trust, customer satisfaction and communication have a positive influence on customer loyalty. Furthermore, the research intended to determine the out…
The uses, benefits and limitations of social media for public relations in South African non-governmental organisations
M Nchabeleng • CJ Botha • CA Bisschoff
Volume 12 Issue 3 · 20 Apr 2018
In South Africa, social media has become a popular public relations research topic in non-governmental organisations (NGOs). This is because NGOs are increasingly i…