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hypothesis testing
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Measuring the impact of assortment change in retail stores using the synthetic control method
Nidhin VC • Rahul Prakash • Safil PM
Volume 18 Issue 02 · 07 May 2024
This study offers an innovative method for evaluating the effects of assortment changes on retail store revenue, employing the Synthetic Control Method (SCM) with Lasso regression. In response to the limitations of rand…