Word-of-mouth
This topic currently groups 3 published articles across 3 issues.
Predictors and outcomes of customer loyalty in the South African leafy vegetable market
Phineas Mbango • Vincent Makhubela
Volume 13 Issue 04 · 02 Jul 2019
The purpose of this research paper was to examine if product quality, trust, customer satisfaction and communication have a positive influence on customer loyalty. Furthermore, the research intended to determine the out…
The effects of characteristics of social commerce have on customers' purchase decisions
Ho-Jung Jung • June-Suh Cho
Volume 11 Issue 1 · 27 Oct 2016
This research focuses on how the factors influencing the characteristics and the words-of-mouth effect influences the consumer’s purchase decision. Especially, it was researched how the word-of-mouth influences th…
The Research of Motivation for Word-of-Mouth: Based on the Self-Determination Theory
Wenguo Shen • Jingmian Huang • Dan Li
Volume 10 Issue 2 · 25 Apr 2016
To understand the generation of WOM motivation, this research studies the relationship between three innate psychological needs (e.g. autonomy, competence, and relatedness) and word-of-mouth motivation based on Self-Det…