Thailand
This topic currently groups 5 published articles across 5 issues.
Mixed use shopping mall as an attractiveness on customer behaviors in Bangkok, Thailand
Piyarat Chantarayukol
Volume 14 Issue 01 · 29 Sep 2019
The purpose of the study is to examine and identify the variables that are important to customers while visiting shopping malls. It provides updated information to shopping mall managers and property developers about cu…
How customer relationship management, perceived risk, perceived service quality, and passenger trust affect a full-service airline’s passenger satisfaction
Suchat Lainamngern • Sudaporn Sawmong
Volume 13 Issue 03 · 01 Apr 2019
In 2017, global international tourist arrivals set a new record of 1.32 billion individuals. From this, Thailand moved into the 10th spot with 35.4 million visitors, and US$57.5 billion in tourism earnings, which repres…
Integrated marketing communication model for creating brand loyalty to Japanese cars in Thailand
Sudaporn Sawmong
Volume 13 Issue 01 · 03 Oct 2018
Thailand automobile market has experienced growth for several years due to worldwide economic growth. The proposed policies present great opportunities…
Corporate social responsibility and firm performance in Thailand
Chutimant Boonnual • Wanchai Prasertsri • Panarat Panmanee
Volume 12 Issue 1 · 05 Oct 2017
The purpose of this study was to investigate relationships between corporate social responsibility disclosure and firm performance in publicly-listed firms in Thailand using a stakeholder the…
South Korea's country personality in Thai consumer's perception: A qualitative study
Kawpong Polyorat • Kullanun Sripongpun
Volume 10 Issue 1 · 04 Nov 2015
Brand personality applies human personality traits to describe a brand. While brand personality has attracted interests from marketing researchers for decades, the application of brand personality to describe a country…