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How customer relationship management, perceived risk, perceived service quality, and passenger trust affect a full-service airline’s passenger satisfaction
Suchat Lainamngern • Sudaporn Sawmong
Volume 13 Issue 03 · 01 Apr 2019
In 2017, global international tourist arrivals set a new record of 1.32 billion individuals. From this, Thailand moved into the 10th spot with 35.4 million visitors, and US$57.5 billion in tourism earnings, which repres…