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Rural India
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Retail Store Categorization and Patronage Behavior among Rural Consumers in India
Nripendra Singh
Volume 05 Issue 1 · 24 Feb 2012
The rural population of India is about 70.2% of the total population. Close to 137,747,384 households reside in more than 0.6 million villages in India. In the last decade spending power of this rural population has bee…