Personality
This topic currently groups 2 published articles across 2 issues.
Consumer purchase regret: how personality influences outcome regret and process regret
Zulkarnain • Ferry Novliadi • Siti Zahreni • Lila M. Iskandar
Volume 13 Issue 01 · 03 Oct 2018
Consumers will evaluate the products they have purchased, whether the product meets their need. The discrepancy between what they want and what they have purchased may lead consumers in purchase regret. Personality play…
Investigating the effect of the big five personality dimensions on compulsive buying behavior of Egyptian consumers
Monika Fayez • Ashraf Labib
Volume 10 Issue 3 · 17 Jul 2016
Compulsive buying behavior is an emerging phenomenon nowadays, that has gained greater attention since the late 1980s (Magee, 1994), reflecting negative behaviours of consumers (Hafez et al., 2013). This research aims t…