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outcome regret
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Topic Article
Consumer purchase regret: how personality influences outcome regret and process regret
Zulkarnain • Ferry Novliadi • Siti Zahreni • Lila M. Iskandar
Volume 13 Issue 01 · 03 Oct 2018
Consumers will evaluate the products they have purchased, whether the product meets their need. The discrepancy between what they want and what they have purchased may lead consumers in purchase regret. Personality play…