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Trust Factor
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Topic Article
Using the technology acceptance model in understanding citizen's behavioural intention to use m-marketing among Jordanian citizen
Mohammad Mahmoud Alzubi • Maged Mustafa Al-Dubai • Mazen Mohammed Farea
Volume 12 Issue 2 · 19 Jan 2018
This study aims to identify and understand factors that affect to acceptance M -marketing among Jordanian citizen. This study integrates technology acceptance model (TAM) with Trust factor. The primary data were collect…