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chicken brand
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Topic Article
Measuring brand loyalty of consumers towards chicken brands in the KwaZulu-Natal Province of South Africa
CA Bisschoff • M Schmulian
Volume 14 Issue 01 · 29 Sep 2019
Brand loyalty is regularly categorised as one of the most vital drivers for ensuring the long-term sustainability of any organisation. Advantages of having a brand loyal customer base include lower sensitivity to price…