Kenya
This topic currently groups 2 published articles across 2 issues.
Measurement, validity, and dimensionality of Jennifer Aaker’s brand personality scale for a mobile telephone brand in a developing country
Peter N. Kiriri
Volume 13 Issue 04 · 02 Jul 2019
Branding and brand personality have become major areas of interest for marketing strategists and academicians. This has, in turn, led to an interest in determining ways to judge brands’ own personality and the imp…
A Qualitative Study on the Impact of an MFI: A Case of a Charitable Trust at the Margins in Kenya
Dr. Patrick Tonui • Duncan M. Owino • Dr. Laban Irhene • Dr Ezra Chomete
Volume 03 Issue 1 · 27 Feb 2012
A qualitative study of Jamii Bora was undertaken in August 2007. Jamii Bora is a large, self-sustaining microfinance institution that was established in 1999 at the initiative of 50 street beggar families in Nairobi. It…