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Aaker
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Measurement, validity, and dimensionality of Jennifer Aaker’s brand personality scale for a mobile telephone brand in a developing country
Peter N. Kiriri
Volume 13 Issue 04 · 02 Jul 2019
Branding and brand personality have become major areas of interest for marketing strategists and academicians. This has, in turn, led to an interest in determining ways to judge brands’ own personality and the imp…