value
This topic currently groups 3 published articles across 3 issues.
Hypermarket customer loyalty: product attributes and image mediated by value and customer satisfaction
Astrid Puspaningrum
Volume 13 Issue 02 · 07 Dec 2018
The purpose of this research to analyze the effect of product attributes and image on customer loyalty mediated by value and customer satisfaction. This research was conducted on…
Management of university competitivenessbased on image creating research
L R. Amirkhanova • Evgeniy Yurevich Bikmetov • Ulfat Gayazovich Zinnurov • Aigul Zabirovna Kharisova
Volume 11 Issue 2 · 29 Jan 2017
The paper addresses the issue of image creating system for educational organizations. It emphasizes the need to apply more marketing tools in university management system to make it more flexible in adjusting to changes…
A demographic analysis of brand perceptions: The case of a private label breakfast cereal in South Africa
Justin Beneke • Stephen Carter
Volume 09 Issue 1 · 09 Nov 2014
Private label brands, consisting of merchandise sold exclusively through a particular retail chain, are growing in prominence throughout the world. Although highly advantageous to retailers, these brands exhibit pitiful…