store image
This topic currently groups 2 published articles across 2 issues.
Antecedent factors for supermarket visits of Vietnamese consumers: A proposal for store image dimensions
Hiroko Oe • Anh Hoang Thu Nguyen • Yasuyuki Yamaoka
Volume 17 Issue 01 · 31 Oct 2022
This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 50…
The importance of store attributes on University student's Clothing store selection
Makgopa SS
Volume 12 Issue 4 · 04 Jul 2018
The purpose of this research was to investigate the criteria that university students follow in selecting clothing retail stores to shop from, focusing on the importance of store attributes.…