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religious orientation
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Topic Article
Consumer buying behaviour: the roles of price, motivation, perceived culture importance, and religious orientation
Mohamed Abdellatif Abu Auf • Houcine Meddour • Oussama Saoula • Abdul Halim Abdul Majid
Volume 12 Issue 4 · 04 Jul 2018
Consumer Behaviour issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this st…