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principal component method
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An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab
K. C. Mittal • Anupama Prashar
Volume 05 Issue 1 · 24 Feb 2012
The share of organised retail is total retail market in India is growing. Many domestic and global players have already entered in this sector. Due to intense competition in this field, it is important to focus on retai…