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overall sustainable brand equity
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Topic Article
Nexus between sustainable brand equity and behavioural outcomes: The moderating role of age
Stephen Onwona Adjapong • Beatrice Akosua Adjapong
Volume 20 Issue 01 · 21 Oct 2025
This paper aims to examine the influence of consumer-based brand equity of sustainable products on consumers’ behavioural outcomes. Previous studies have primarily focused on the activities of the firm, consumer a…