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low involvement product
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Topic Article
Relationship of demographic characteristics with purchasing decision involvement: a study on FMCG laundry soaps
Robaka Shamsher • Rashid A. Chowdhury
Volume 06 Issue 2 · 18 Jun 2012
Despite the large amount of theory and research on consumer purchase decision, current interest is in the cases where involvement with or importance of the product choice is low and the product is purchased frequently o…