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ethical climate
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Topic Article
Marketing Culture, Psychology Wellness, Ethical Climate, Service Performance and Loyalty
Dr Andrew Musiime • Dr Joseph Ntayi • Musigire Samuel • Dr. Palto Ranjan Datta
Volume 03 Issue 2 · 24 Feb 2012
This study examines the concept of culture with a view of establishing the relationship between marketing culture and customer loyalty. The main objectives were to examine the structure of the actual marketing culture i…