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Visual merchandising
This topic currently groups 2 published articles across 2 issues.
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18 active archive topics surfaced from published keywords
Topic Article
Does visual merchandising, store atmosphere and private label product influence impulse buying? Evidence in Jakarta
Pristiana Widyastuti
Volume 12 Issue 3 · 20 Apr 2018
The phenomenon of the proliferation of retail business in Indonesia would be coupled with a very tight competition among them. Retailer has forces to create the rig…
Topic Article
The impact of sensory environments on consumer buying behaviour: Astudy of visual displays and sight atmospherics
Elsa Corinne Nell
Volume 11 Issue 2 · 29 Jan 2017
Twenty-first century consumers have a lot of power in relation to buying due to their changing and demanding needs and wants. The entire selling activity has become more convenient for consumers as they can search for a…