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Vichy
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Topic Article
Social Proof and U.K. company profitability: A Case of Vichy
Oxana Trestianu • Palto Datta
Volume 18 Issue 01 · 27 Oct 2023
Purpose: The purpose of this study is to examine the relationship between social proof and a company's profitability, with a specific focus on the case of Vichy. Fear of Missing Out (F.O.M.O.) is a psychological phe…