Social Factors
This topic currently groups 2 published articles across 2 issues.
Socio-demographic correlation with Organisational performance among Automobile sales professional of Pakistan
Hassan Mahfooz Rao • Uzma Zaidi
Volume 13 Issue 03 · 31 Mar 2019
The purpose of the research paper is to analyse the impact of some socio-demographic variables on the organisational performance. The influence of these socio-demographic variables was evaluated in the context of sales…
Determinants of supermarket shopping behaviour in an emerging market
Bikramjit Rishi • Harvinder Singh
Volume 07 Issue 1 · 18 Jul 2013
The Indian retail market is one of the most promising in the world and it is growing. So is the Indian consumer, across all socioeconomic strata, regions, towns and classes. Rising incomes, multiple income households, e…