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Repeat Purchase Behaviour
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Topic Article
The influence of loyalty programs on South African Youth’s repeat purchase behaviour
Siphiwe Dlamini • Nathalie Beatrice Chinje
Volume 13 Issue 03 · 01 Apr 2019
Despite the substantial interest in loyalty programs amongst marketing scholars and professionals, few studies have been conducted amongst the youth within emerging markets. The purpose of the study was to examine the m…