Topic Browsing
Patronage Behaviour
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
The Psychology of Consumer Behaviour for Retail Sector: An Indian perspective
Vipul Jain
Volume 06 Issue 2 · 18 Jun 2012
Psychology of consumer seeks to explain human or consumer behaviour, in two basic ways: what the consumer wants? and what the consumer needs? Consumer behaviour involves the use and disposal of products/services. For ev…