Online review
This topic currently groups 2 published articles across 2 issues.
An empirical investigation of gist helpfulness in online reviews
Sanjay Bhāle • Ketan Tongare
Volume 13 Issue 02 · 07 Dec 2018
The online-purchase trends suggest that consumers’ online reviews have become very important for customers and the sellers in purchase decisions and product sales respectively. A…
A study on parameters of online reviews content that influence consumers buying behaviour- an Indian perspective
Prashant Devedi • R. Sujatha • Ruchi Pathak
Volume 11 Issue 4 · 22 Jul 2017
The 21st century customer is passionate about gaining knowledge. The availability and affordability of internet has created an edge for people to connect to a social network and exchange information. It has encouraged d…