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Omni- Channel Marketing
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How to win back the disgruntled consumer? The omni-channel way
A. Shivakanth Shetty • Jeevananda. S • Jayanth R. Kalghatgi
Volume 12 Issue 4 · 04 Jul 2018
In a conventional wisdom, it was believed that in traditional consumer journey, consumer will engage in an extended consideration and evaluation before entering into the loyalty loop. But wit…