Topic Browsing
Kano model
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
The impact of nostalgic emotions on consumer satisfaction with packaging design
Jeff Chun-Chih Chen
Volume 08 Issue 2 · 02 Jun 2014
Product packaging design has become one of the most powerful tools in the marketing communications mix to delight consumers. Evoking nostalgic feelings through design can generate positive emotions to enhance consumer s…