Internal Marketing
This topic currently groups 2 published articles across 2 issues.
The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh
Md. Atiqur Rahman Sarker • Dewan Mehrab Ashrafi
Volume 12 Issue 3 · 20 Apr 2018
A Retail store is now a prevalent concept in Bangladesh offering a wide range of necessity goods for household and daily living. Within the last one decade, superst…
An Exploratory Investigation into the Interpretation And Perceived Importance of Internal Marketing, from the Perspective of Employees.
Mbago Ndifuna Hamza
Volume 04 Issue 1 · 09 Sep 2013
Internal marketing has been present as a concept in business literature for many decades, yet there appears to be no clear definition as to its actual purpose, its benefits, or who should implement such an initiative, i…