Topic Browsing
Happiness
This topic currently groups 1 published articles across 1 issues.
Topic coverage
18 active archive topics surfaced from published keywords
Topic Article
Can Search for Happiness Lead to Impulse Buying ? A Multi-method Investigation of Happiness as an Internal Motivator to Impulse Buying
Supriya M. Kalla • Anita Goyal
Volume 05 Issue 1 · 24 Feb 2012
Purpose: Ephemeral positive emotions like fun, excitement and pleasure have been associated with the phenomenon of impulse buying in previous studies. However, most of the studies in the past have looked at emotions whi…