Ghana
This topic currently groups 3 published articles across 3 issues.
Hoteliers’ human resource strategies for business sustainability during Covid-19 pandemic in Ghana
Gabriel Dwomoh • Austin W. Luguterah • Solomon B. Duah
Volume 14 Issue 03 · 23 Jul 2020
The main objective underlying the study is to assess human resource strategies adopted by hoteliers in Ghana during the COVID-19 pandemic period and their sustainability. The target population of the study w…
The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana
George Kofi Amoako • Bernard K. Okpattah • Emmanuel Arthur
Volume 13 Issue 03 · 01 Apr 2019
Purpose - As the digital version of word-of-mouth, social media represents the materialization, storage, and retrieval of word-of-mouth content online. The study examined the social media marketing activities of Vodafon…
Corporate social responsibility in the large scale gold mining industry in Ghana
Benedict Arko
Volume 08 Issue 1 · 02 Jun 2014
There has been large scale gold mining in Ghana for at least the last one hundred years. The mining companies with the passage of time have moved from being concerned only with profit making to ‘doing…