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Fragrance and Customer Satisfaction
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Brand Building Measures for Organized Retail Outlets An empirical study
G. Ramesh • Upaulthus Selvaraj
Volume 06 Issue 2 · 18 Jun 2012
Brand Building in general is one of the issues concerning Strategic Brand management. Retailer issues in Branding are a branch out of this. The purpose of this paper is to identify certain measures for building Retail b…