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Fairs
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The Retail business in India: - revolution or evolution? A perspective towards the history and modernization of retail business in India
Hitesh Bhatia • Daxay Soni
Volume 04 Issue 2 · 24 Feb 2012
The origins of retail in India can be traced in fairs and ‘mela’s (an Indian word for village events to sell and promote goods) which were held across the country for the twin purpo…