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Counterfeit
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Mapping drivers of consumer attitude formation & adoption of counterfeit products
Ray Titus • Vivek Ethiraj
Volume 07 Issue 1 · 18 Jul 2013
Counterfeit products account between 5-7% of world trade, worth an estimated US$600 billion in revenue a year (International Chamber of Commerce 2007). Theoretical and empirical research on counterfeit products is scarc…