Difference between consumer preferences to choose between the traditional retailing and modern retailing
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The aim of this study is to understand consumers’ choice and shopping preferences regarding retail format (traditional vs modern markets). Further, this study is conducted to understand the changes that are occurring in the consumers’ behaviour with respect to modern retailing and traditional retailing outlets. It is noted that due to change in demographics, and an increase in families’ income, urbanization, awareness through electronic and internet media has influenced the consumer behaviour to choose from modern retail outlets rather than the neighbourhood stores. Therefore, to empirically testing the phenomenon of retail format choice, a quantitative study is conducted by using a questionnaire. Collected data is analysed by using SPSS. Results has supported that there are fewer factors that favour traditional retailing and fewer which support modern retailing. However, the results show that there are many challenges that exist in modern markets and traditional markets based on consumer preferences.
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How to Cite
Amin, S. & Mahasan, S. S.. (2019). Difference between consumer preferences to choose between the traditional retailing and modern retailing. Journal of Business and Retail Management Research, Volume 14 Issue 01.
Citation Context
APA
Amin, S. & Mahasan, S. S.. (2019). Difference between consumer preferences to choose between the traditional retailing and modern retailing. Journal of Business and Retail Management Research, Volume 14 Issue 01.
MLA
Amin, Shaheera, and Syeda Shawana Mahasan. "Difference between consumer preferences to choose between the traditional retailing and modern retailing." Journal of Business and Retail Management Research, Volume 14 Issue 01, 2019.
Chicago
Shaheera Amin and Syeda Shawana Mahasan. "Difference between consumer preferences to choose between the traditional retailing and modern retailing." Journal of Business and Retail Management Research Volume 14 Issue 01 (29 Sep 2019).
Harvard
Amin, S. & Mahasan, S. S. (2019) Difference between consumer preferences to choose between the traditional retailing and modern retailing. Journal of Business and Retail Management Research, Volume 14 Issue 01
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