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Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities

Mohammad Mahmoud Alzubi • Mohammed Abdullah Alkhawlani • Yousef Abu Baker El-Ebiary

Volume 12 Issue 1 Published 05 Oct 2017
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E-Commerce Culture Unified Theory of Acceptance and Use of Technology (UTAUT)
Abstract

Research Summary

        This study investigates the factors that significantly affect the acceptance e-commerce in Jordan. These factors were Culture factor and Unified Theory of Acceptance and Use of Technology (UTAUT) Characteristics. This study adopted the deductive approach to reach its objectives. It presents a theoretical framework for the construction of hypotheses. The hypotheses were tested to obtain the findings that may be generalized afterwards. 154 students from different universities in Jordan participated in this study. After reviewing several related studies, the Likert five- point scale questionnaire was constructed for gathering the required data, which were then analyzed using the SPSS software.

References

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