Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities
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This study investigates the factors that significantly affect the acceptance e-commerce in Jordan. These factors were Culture factor and Unified Theory of Acceptance and Use of Technology (UTAUT) Characteristics. This study adopted the deductive approach to reach its objectives. It presents a theoretical framework for the construction of hypotheses. The hypotheses were tested to obtain the findings that may be generalized afterwards. 154 students from different universities in Jordan participated in this study. After reviewing several related studies, the Likert five- point scale questionnaire was constructed for gathering the required data, which were then analyzed using the SPSS software.
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How to Cite
Alzubi, M. M., Alkhawlani, M. A., & El-ebiary, Y. A. B.. (2017). Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities. Journal of Business and Retail Management Research, Volume 12 Issue 1.
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APA
Alzubi, M. M., Alkhawlani, M. A., & El-ebiary, Y. A. B.. (2017). Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities. Journal of Business and Retail Management Research, Volume 12 Issue 1.
MLA
Alzubi, Mohammad Mahmoud, et al.. "Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities." Journal of Business and Retail Management Research, Volume 12 Issue 1, 2017.
Chicago
Mohammad Mahmoud Alzubi, Mohammed Abdullah Alkhawlani, and Yousef Abu Baker El-ebiary. "Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities." Journal of Business and Retail Management Research Volume 12 Issue 1 (05 Oct 2017).
Harvard
Alzubi, M. M., Alkhawlani, M. A., & El-ebiary, Y. A. B. (2017) Investigating the factors affecting University student's e-commerce intention towards: a case study of Jordanian universities. Journal of Business and Retail Management Research, Volume 12 Issue 1
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