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Explore the strongest-performing articles across the archive by readership, downloads, citation activity, and overall traction.
The influence of loyalty programs on South African Youth’s repeat purchase behaviour
Siphiwe Dlamini • Nathalie Beatrice Chinje
Volume 13 Issue 03 · 01 Apr 2019 · Most Downloaded: 3610
Despite the substantial interest in loyalty programs amongst marketing scholars and professionals, few studies have been conducted amongst the youth within emerging markets. The purpose of the study was to examine the m…
The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
Bader M. A. Almohaimmeed
Volume 13 Issue 04 · 02 Jul 2019 · Most Downloaded: 829
The aim of this study was to explore the effects of the antecedents of social media marketing, brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect of social media marketing on b…
Understanding the impact of reward and recognition, work life balance, on employee retention with job satisfaction as mediating variable on millennials in Indonesia
Aga Hutama Tirta • Amelia Enrika
Volume 14 Issue 03 · 23 Jul 2020 · Most Downloaded: 475
In the current condition, Millennials have the biggest portion in the workforce composition. In the next ten or fifteen years, they will be in the top management level, replacing the current management. By retaining the…
The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana
George Kofi Amoako • Bernard K. Okpattah • Emmanuel Arthur
Volume 13 Issue 03 · 01 Apr 2019 · Most Downloaded: 371
Purpose - As the digital version of word-of-mouth, social media represents the materialization, storage, and retrieval of word-of-mouth content online. The study examined the social media marketing activities of Vodafon…
The impact of leadership style on employee motivation in the automotive industry: A British perspective
Nadezhda Angelova Vasileva • Palto Datta
Volume 16 Issue 01 · 15 Nov 2021 · Most Downloaded: 354
Purpose: The effectiveness of leadership is critical at all levels of the organisation. Different organisations use a variety of leadership styles and methods to improve employee performance by inspiring them and provid…
Measuring online consumer behavior: scale development & validation
Zaid Ahmad Ansari
Volume 13 Issue 03 · 01 Apr 2019 · Most Downloaded: 329
The purpose of this paper is to measure online consumer behavior in Saudi Arabian context. The study has identified 7 factors like Web Atmosphere, E-Retailors Image, attitude, Trust, Situational factors, social factors…
The impact of corporate social responsibility on customer loyalty in the Qatari telecommunication sector
Ghaith M. Al-Abdallah • Ragy S. Ahmed
Volume 13 Issue 01 · 03 Oct 2018 · Most Downloaded: 327
This study aims at examining the impact of Corporate Social Responsibility (CSR) on Customer Loyalty (CL) within the Telecommunication sector in the State of Qatar, the market in Qatar consists of two telecommunication…
An empirical examination of the factors influencing consumer’s purchase intention toward online shopping
Muhammad Dharma Tuah Putra Nasution • Yossie Rossanty • Ku Halim Ku Ariffin • Nurliyana Izzati Binti Mohd Zaini
Volume 13 Issue 04 · 02 Jul 2019 · Most Downloaded: 312
Online shopping is overgrowing around the globe. Consumers unite and combine their purchasing power in order to bargain for a significant volume discount from a seller. On the other hand, it also helps the new seller to…
The relationships among leadership styles, communication skills, and employee satisfaction: A study on equal employment opportunity in leadership
Tri Wikaningrum • Udin • Ahyar Yuniawan
Volume 13 Issue 01 · 03 Oct 2018 · Most Downloaded: 302
This study attempted to analyze the relationships among leadership styles, communication skills, and employee satisfaction. This study also examined the potential of women in leadership to support the practice of equal…
Sustainable Development in Practice: Case Study of L’Oréal
Pradit Withisuphakorn • Ishita Batra • Nakul Parameswar • Sanjay Dhir
Volume 13 Special Edition · 27 May 2019 · Most Downloaded: 291
Purpose: This paper attempts to analyze sustainable development initiatives undertaken by businesses and discuss them in relation to the literature on sustainable development and triple bottom line. Extant literature la…
The impact of enterprise risk management on institutional performance in Jordanian public shareholding companies
Mohammad Altanashat • Maged al Dubai • Sadun Alhety
Volume 13 Issue 03 · 01 Apr 2019 · Most Downloaded: 276
This study examined the impact of Enterprise Risk Management (ERM) on institutional performance of public shareholding companies in Jordan based on COSO (2004) ERM Integrated Framework. Questionnaire survey was adopted…
Determining which metrics matter in social media marketing
Rosa Lemel
Volume 15 Issue 02 · 29 Apr 2021 · Most Downloaded: 267
This article surveys the available academic literature on using the proper metrics to measure the effectiveness of a social media marketing campaign. The academic literature is sadly outdated and incomplete when c…
The effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and its implication on supermarket consumer impulsive buying in Manado city
Nova Ch. I. Mamuaya • Aditya Pandowo
Volume 13 Issue 02 · 06 Dec 2018 · Most Downloaded: 264
The purpose of this study was to determine and analyse 1) the effect of the situational factor, store atmosphere, and sales promotion on hedonic shopping motivation and 2) the impact of situational factor, store atmosph…
Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case
Heba El Mehelmi • Heba Sadek
Volume 13 Issue 03 · 01 Apr 2019 · Most Downloaded: 253
Purpose- The purpose of this study is to investigate the usage of social customer relationship management (SCRM) and its impact on firm performance in the telecommunication industry particularly the mobile services in E…
From memory to loyalty: The role of nostalgia in fostering Brand Trust, attachment and love
Heba Abdel Wahab • Sahar Ahmed Nagaty
Volume 20 Issue 01 · 21 Oct 2025 · Most Downloaded: 247
Nostalgia is considered one of the effective marketing instruments used owing to its beneficial influence on consumer behavior toward a brand. Nostalgia emotions might evoke positive experiences, memories and love towar…
Investigating new consumer behaviour dimensions in grocery retailing: some evidence from Southern Italy
Vincenzo Basile
Volume 14 Issue 01 · 29 Sep 2019 · Most Downloaded: 246
The post-modern consumer is an entirely new figure and represent one of the strategic factors in terms of consumer beahaviuor and purchase intentions. The studies on grocery retailing industry is considered constantly a…
Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction
Anshar Daud • Naili Farida • Andriyansah • Mashur Razak
Volume 13 Issue 02 · 07 Dec 2018 · Most Downloaded: 245
The technology of ICT is dynamically developing with sorts of innovative product, one of them is IPTV. Its existence provides triple play multimedia convergence such as telephone, inte…
Does social media marketing enhance impulse purchasing among female customers case study of Jordanian female shoppers
Mohammad Fahmi Al-Zyoud
Volume 13 Issue 02 · 07 Dec 2018 · Most Downloaded: 244
In a report about social media presented by the Arab Social Media Influencer Summit (2015) it was mentioned that 86% of young individuals between the ages of 25-35 are involved in almo…
The impact of firm characteristics on earnings management: an empirical study on the listed firms in Egypt
Sara W Bassiouny
Volume 10 Issue 3 · 17 Jul 2016 · Most Downloaded: 241
Earnings management has been a great and consistent concern among practitioners and regulators and has received considerable attention in the accounting literature. Several techniques and reasons exist for the practice…
Corporate Social Responsibility (CSR) and consumer purchase intention in the UK fashion industry
Thu Kywe Khant Soe • Palto Datta
Volume 19 Issue 01 · 02 Nov 2024 · Most Downloaded: 238
As consumers become more aware of their purchasing decisions' social and environmental impacts, fashion businesses in the UK increasingly turn to corporate social responsibility (CSR) strategies to gain a competitiv…
Defining Pop-up Stores
Ghalia Boustani
Volume 16 Issue 01 · 30 Oct 2021 · Most Downloaded: 232
Purpose of the research: The purpose of this paper is to define pop-up stores. Design/Methodology: Adopting an exploratory research design, semi-structured interviews and field observations were undertaken with brand ma…
The impact of corporate rebranding on brand equity and firm performance
Sohini Nana • Rejoice Tobias-Mamina • Norman Chiliya • Eugine Tafadzwa Maziriri
Volume 13 Issue 04 · 02 Jul 2019 · Most Downloaded: 226
Rebranding has become a very important strategic tool for companies wanting to succeed in this ever-competitive business world using the principles of rebranding. Companies may occasionally discover that they may have t…
The sales effect of in-store product displays: The special case of total product relocation
Daniel Weimar • Christian Deutscher • Reinhold Decker
Volume 15 Issue 01 · 27 Oct 2020 · Most Downloaded: 217
Purpose of the research: Special product displays are expected to increase sales of the products they contain. Opposite to the rich existing literature on the impact of product in-store displays, we investigate the case…
The effect of entrepreneurial orientation, market orientation, total quality management and organizational culture on the SMEs performance: A theoretical framework
Gamal Abdualmajed Ali • Haim Hilman • Abdullahi Hassan Gorondutse
Volume 12 Issue 1 · 05 Oct 2017 · Most Downloaded: 215
In the contemporary, Entrepreneurial orientation and Market orientation have become important topics among business academics and practitioners. Since business environment has become more comp…
The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa
Richard Chinomona • Eugine Tafadzwa Maziriri
Volume 12 Issue 1 · 05 Oct 2017 · Most Downloaded: 214
This study assessed the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention among male consumers of cosmetic brands in South Africa.…
The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe
Morelight Virima • Maxwell Sandada • Tinashe TR Ndoro • Tinashe Chuchu
Volume 14 Issue 01 · 29 Sep 2019 · Most Downloaded: 210
The purpose of the research was to examine the impact of service quality on customer satisfaction amongst customers in the internet service provision sector of Zimbabwe. In the study, service quality consisted of six di…
Impact of social network on purchase decision: a study on teenagers of Bangladesh
Md. Rakibul Hasan • Md. Ridhwanul Haq • M Zamanur Rahman
Volume 14 Issue 01 · 28 Sep 2019 · Most Downloaded: 209
Social Network has enabled a significant growth in our daily interaction with each other. As we spend a considerable amount of time on this platform, it now plays a big role in consumer purchase decision-making journey…
Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector
Heba Sadek • Heba El Mehelmi
Volume 14 Issue 03 · 23 Jul 2020 · Most Downloaded: 206
This study measures the impact of customer brand engagement (CBE) on brand satisfaction, loyalty, and trust through the online brand experience in the Egyptian banking sector based on the customers’ perspective. E…
Factors that influence Malay students in purchasing skincare products in Malaysia
Nazatul Shima Abdul Rani • K. Sarojani Devi Krishnan
Volume 13 Issue 01 · 03 Oct 2018 · Most Downloaded: 206
Skincare products have had a huge impact on the skin of users either positively or negatively. Most people are becoming more concerned about the harmful effects of chemicals used in skincare pro…
Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model
More Chinakidzwa • Maxwell Phiri
Volume 14 Issue 02 · 28 Apr 2020 · Most Downloaded: 205
Agro-processors are important to economies of developing countries as they help create jobs, alleviate poverty and improve food security. These goals are important for Zimbabwe – a country ranked among the poorest…