Store design: the effect of Iceland's refit strategy on food consumers
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The primary aim of the research was to determine the impact of Iceland foods plc store design refit strategy on shoppers behavior. Based on the researcher's phenomenological stand, informal interviews and observations were used to collect data. A total of thirty interviews and observations were carried out in two refitted stores of Iceland foods plc and the data collected were analyzed qualitatively. The findings point to the relative importance of the stages of the consumer decision making process, and also to the relative importance of the factors which influences the consumer decision making process. Overall, service quality was found to be important to all and the refit strategy according to the customers was indeed a success
Article History
How to Cite
Datta, D. P. R., Akwensivie, G., & Acim, D. M. A.. (2012). Store design: the effect of Iceland's refit strategy on food consumers. Journal of Business and Retail Management Research, Volume 01 Issue 1.
Citation Context
APA
Datta, D. P. R., Akwensivie, G., & Acim, D. M. A.. (2012). Store design: the effect of Iceland's refit strategy on food consumers. Journal of Business and Retail Management Research, Volume 01 Issue 1.
MLA
Datta, Dr. Palto Ranjan, et al.. "Store design: the effect of Iceland's refit strategy on food consumers." Journal of Business and Retail Management Research, Volume 01 Issue 1, 2012.
Chicago
Dr. Palto Ranjan Datta, Gad Akwensivie, and Divine Mawuli Akwensivie, Acim. "Store design: the effect of Iceland's refit strategy on food consumers." Journal of Business and Retail Management Research Volume 01 Issue 1 (29 Feb 2012).
Harvard
Datta, D. P. R., Akwensivie, G., & Acim, D. M. A. (2012) Store design: the effect of Iceland's refit strategy on food consumers. Journal of Business and Retail Management Research, Volume 01 Issue 1
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