Analysing relationship between employee job satisfaction and motivation
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Customer service is an integral part of doing business today. Customer service providers must have adequate preparation to interact effectively with the customer. The preparation is a result of a commitment to increase understanding of the customer service industry, the knowledge of current trends, the ability to interpret those trends and the development of the fundamental skills necessary to achieve excellence. The aim of this is to analyse perceptions of job satisfaction levels at grocery retailers in South Africa and establish whether there is a relationship between job satisfaction and motivation of retail employees at grocery retailers in Pretoria, South Africa. It is evident from the research that the majority of respondents 43 percent strongly disagree with the statement that employee attitude is commendable, a view that is disputed by management. Management is of the impression that it is doing enough to address customer satisfaction problems. The research also established that the customer’s perception is that there is little empowerment to the frontline staff. The conducted research finally has established that there is a positive correlation between job satisfaction and motivation of retail employees of grocery retailers.
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How to Cite
Scheers, L. V. & Botha, J.. (2014). Analysing relationship between employee job satisfaction and motivation. Journal of Business and Retail Management Research, Volume 09 Issue 1.
Citation Context
APA
Scheers, L. V. & Botha, J.. (2014). Analysing relationship between employee job satisfaction and motivation. Journal of Business and Retail Management Research, Volume 09 Issue 1.
MLA
Scheers, Louise Van, and Johan Botha. "Analysing relationship between employee job satisfaction and motivation." Journal of Business and Retail Management Research, Volume 09 Issue 1, 2014.
Chicago
Louise Van Scheers and Johan Botha. "Analysing relationship between employee job satisfaction and motivation." Journal of Business and Retail Management Research Volume 09 Issue 1 (09 Nov 2014).
Harvard
Scheers, L. V. & Botha, J. (2014) Analysing relationship between employee job satisfaction and motivation. Journal of Business and Retail Management Research, Volume 09 Issue 1
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