The impact of entrepreneurship and innovation on developing the marketing strategy in business organizations -An Analytical Study-
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Entrepreneurship and innovation are considered among the main characteristics of strategic thinking in business organizations today because of their complicated effects on designing and executing the different activities of such organizations, especially the marketing activities which constitute the core of all other activities. In this context, many researchers confirm that the two vital tasks that should be undertaken by top management is marketing and innovation, both are interdependent and interrelated. Innovation is a vital key to the organization survival at the top competitive level and in helping create marketing leaders. The compatibility between entrepreneurship and innovation create marketing strategies that are characterized by entrepreneurship and innovation, such strategies involve innovative methods that transform existing products and services into new ones with high quality that adds value to existing businesses. Entrepreneurship is the process of seeking and utilizing opportunities available in the business environment or those opportunities realized through innovation to create value to business organizations. The economics war at the present is "the war waged to create talents", innovation. This means that the organization must be entrepreneurial in strategic planning for its marketing activities through making use of all innovative ideas and methods that secure its competitive position in different markets. The objective of this study is to clarif
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How to Cite
Al-askari, D. A. S.. (2012). The impact of entrepreneurship and innovation on developing the marketing strategy in business organizations -An Analytical Study-. Journal of Business and Retail Management Research, Volume 05 Issue 2.
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APA
Al-askari, D. A. S.. (2012). The impact of entrepreneurship and innovation on developing the marketing strategy in business organizations -An Analytical Study-. Journal of Business and Retail Management Research, Volume 05 Issue 2.
MLA
Al-askari, Dr. Ahmed Shakir. "The impact of entrepreneurship and innovation on developing the marketing strategy in business organizations -An Analytical Study-." Journal of Business and Retail Management Research, Volume 05 Issue 2, 2012.
Chicago
Dr. Ahmed Shakir Al-askari. "The impact of entrepreneurship and innovation on developing the marketing strategy in business organizations -An Analytical Study-." Journal of Business and Retail Management Research Volume 05 Issue 2 (24 Feb 2012).
Harvard
Al-askari, D. A. S. (2012) The impact of entrepreneurship and innovation on developing the marketing strategy in business organizations -An Analytical Study-. Journal of Business and Retail Management Research, Volume 05 Issue 2
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