Impact of retail services on retail sales
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Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. Retailing does activities by organizing availability of products and services on a relatively large scale and supplying them to customers on a relatively small scale. Retail service is a series of activities designed to enhance the level of customer satisfaction i.e., the feeling that a product or service has met the customer expectation. Its importance varies by product, industry and customer; for instance, defective or broken merchandise can be exchanged. In order to find out the correlation between retail customer service and sales of the retail outlet, this study has been undertaken. The objective is to review different retail services offered by retailers in India. The study also attempts to find out customer satisfaction levels with respect to retail services and to find out impact of retail services on sales. Finally there are recommendations for better retail value added services to the customers
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How to Cite
Kotni, V. V. D. P.. (2013). Impact of retail services on retail sales. Journal of Business and Retail Management Research, Volume 06 Issue 1.
Citation Context
APA
Kotni, V. V. D. P.. (2013). Impact of retail services on retail sales. Journal of Business and Retail Management Research, Volume 06 Issue 1.
MLA
Kotni, V V Devi Prasad. "Impact of retail services on retail sales." Journal of Business and Retail Management Research, Volume 06 Issue 1, 2013.
Chicago
V V Devi Prasad Kotni. "Impact of retail services on retail sales." Journal of Business and Retail Management Research Volume 06 Issue 1 (28 Jan 2013).
Harvard
Kotni, V. V. D. P. (2013) Impact of retail services on retail sales. Journal of Business and Retail Management Research, Volume 06 Issue 1
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