Walking innovation landscape
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A difficult task before any company is to overcome stiff competition it faces. As companies are in the constant struggle to stop defection of customers to the enemy plank; creating balanced portfolios of growth opportunities are called for shaping the future of a company. Authors opine that companies need to look for newer means of value creation without carrying much baggage from the past. Important components of growth engine would be: to separate screening and development processes, to reduce the level of uncertainty and to encourage employees for disruptive ideas. Without mindless borrowing of core assets, companies should be open to new ideas by stripping empirical reality of creative destruction through flap reduction. They should induce passion amongst people and be prepared to fail. An understanding of consumer unconscious mind to read the real reason for buying would open the flood gate for profit and would shift the marketing paradigm. Or else, perhaps, the name of the company would be found in the history book
Article History
How to Cite
Das, P. K.. (2012). Walking innovation landscape. Journal of Business and Retail Management Research, Volume 06 Issue 2.
Citation Context
APA
Das, P. K.. (2012). Walking innovation landscape. Journal of Business and Retail Management Research, Volume 06 Issue 2.
MLA
Das, Prafulla Kumar. "Walking innovation landscape." Journal of Business and Retail Management Research, Volume 06 Issue 2, 2012.
Chicago
Prafulla Kumar Das. "Walking innovation landscape." Journal of Business and Retail Management Research Volume 06 Issue 2 (18 Jun 2012).
Harvard
Das, P. K. (2012) Walking innovation landscape. Journal of Business and Retail Management Research, Volume 06 Issue 2
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