Retailing Trend and Retailers Perception A Study on Pharma Industry

N.Sulaiman; P V.Balakrishnan

Article Details

Research Article Volume 06 Issue 2

Retailing Trend and Retailers Perception A Study on Pharma Industry

N.sulaiman • P V.balakrishnan

Published: 18 Jun 2012 Issue:Volume 06 Issue 2 Apr 2012 Author details below

P V.Balakrishnan

Anna University of Technology

Convince Health Care Greater Accessibility Personalised Care Organised Pharma

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Abstract

Research summary

To Market the products knowing the consumers is not the only part for the companies, Also they have to concentrate the channel members. â€œConsumer is kingâ€, the statement carries profound truth in it. Today the success of any firm depends upon consumer satisfaction. To contact, to convince, to stimulate the consumers, help of retailers is most important. Retailers are considered as main source to contact all kinds of consumers irrespective of market areas like rural, urban, & semi-urban. Retailersâ€™ perception is playing a pivotal role for gaining consumer attention. This study deals with the retailing trend and perception of retailers towards Pharma industry

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Article History

Published 18 Jun 2012

How to Cite

N.sulaiman & V.balakrishnan, P.. (2012). Retailing Trend and Retailers Perception A Study on Pharma Industry. Journal of Business and Retail Management Research, Volume 06 Issue 2.

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APA

N.sulaiman & V.balakrishnan, P.. (2012). Retailing Trend and Retailers Perception A Study on Pharma Industry. Journal of Business and Retail Management Research, Volume 06 Issue 2.

MLA

N.sulaiman, and P V.balakrishnan. "Retailing Trend and Retailers Perception A Study on Pharma Industry." Journal of Business and Retail Management Research, Volume 06 Issue 2, 2012.

Chicago

N.sulaiman and P V.balakrishnan. "Retailing Trend and Retailers Perception A Study on Pharma Industry." Journal of Business and Retail Management Research Volume 06 Issue 2 (18 Jun 2012).

Harvard

N.sulaiman & V.balakrishnan, P. (2012) Retailing Trend and Retailers Perception A Study on Pharma Industry. Journal of Business and Retail Management Research, Volume 06 Issue 2

References

Aaker, David (1982), “Strategic Marketing Management”, John Willey & sons. Inc, New York.
Integrated Retail Management 2005, James R.ogden & Denise T.Ogden, Biztantra Publication.
Marketing Research, 2004, Naresh K.Malhotra, Pearson Education, Fourth Edition.
Marketing Research, 2008, Rajendra Nargundar, The McGraw-Hill Companies, 3rd Edition.
The Indian Pharmaceutical Industry retrieved from-http://exim.indiamart.com/dated 2nd Nov., 2010.