Author Archive
Supriya M. Kalla
Published Articles
Impulse Buying: What Instills This Desire to Indulge? Internal Motivating Factors of Impulse Buying: A Qualitative Study in the Indian Context
JBRMR , Volume 10 Issue 2 , 25 Apr 2016
Willing Suspension of Disbelief Implications for Marketing
JBRMR , Volume 06 Issue 2 , 18 Jun 2012
Can Search for Happiness Lead to Impulse Buying ? A Multi-method Investigation of Happiness as an Internal Motivator to Impulse Buying
JBRMR , Volume 05 Issue 1 , 24 Feb 2012