Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Rodney C. Runyan, Ph.D.

Department of Retailing, Hospitality and Tourism Management University of Tennessee

1 published articles 570942 views 51 downloads

Published Articles

Where is the real craic? A resource-based view of authenticity in Irish pubs

JBRMR , Volume 03 Issue 2 , 24 Feb 2012