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JBRMR
Online ISSN 2056-6271
ICO Registration Number: ZA522255
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Journal of Business and Retail Management Research
Published by Centre for Business & Economic Research
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Noha Magdy Kamel El-Sharawy
Future University in Egypt
1 published articles
113837 views
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Social media marketing activities and purchase intention among bottom-of-the-pyramid consumers: The moderating role of sustainability perception in Egypt's FMCG sector
JBRMR , Volume 21 Issue 01 , 29 Sep 2026
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