Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Md. Shamsuzzaman

Institute of Business Administration University of Dhaka, Bangladesh

1 published articles 585239 views 151 downloads

Published Articles

Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh.

JBRMR , Volume 13 Issue 04 , 02 Jul 2019