Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Marko Kimpel

HHL Leipzig Graduate School of Management Ernst-Abbe University of Applied Sciences Jena

1 published articles 579174 views 88 downloads

Published Articles

The right pricing strategy for offline retailers when expanding into the online sales channel

JBRMR , Volume 09 Issue 2 , 16 May 2015