Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Angel Fernandez

Department of Finance & Marketing Research Universidad AutÃ³noma de Madrid

1 published articles 581569 views 46 downloads

Published Articles

New Insights into Store Brand Equity: a Model for Retailer's brands

JBRMR , Volume 03 Issue 2 , 24 Feb 2012