Journal of Business and Retail Management Research
Volume 05 Issue 1 (October 2010)
Issue citation and reference package
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1. A Cross-National Comparison of Fashion Purchase Behavior
Authors: Charles J. Quigley Jr.; Elaine M. Notarantonio
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=16
References: Apparel Retail in Europe [online] October 2005 Available from:  http://www.marketlineinfo.com/from Marketline database [Accessed 5 April 2006]  Apparel Retail in Poland [online] October 2005 Available from:  http://www.marketlineinfo.com/ from Marketline database [Accessed 5 April 2006]  Baumgarten, S. A. 1975, ‘The innovative communicator in the diffusion process’, JMR,  Journal of Marketing Research (pre-1986), 12(000001), 12.  Blackwell, R. D., Miniard, P. W., & Engel. J. F. 2001, Consumer Behavior (9'th ed.),  Mason, OH: Southwestern Publishing. Borg, W. R., & Gall, M. D. 1989, Educational Research, New York: Longman.  Craig, C. S. a. D., S.P. 2005, International Marketing Research (3'rd ed.), West Suffex,  England: John Wiley & Sons, Ltd. De Mooij, M. 2004, Consumer Behavior and Culture, Thousands Oaks, CA: Sage  Publications, Inc. Elliot, K. M., Meng, J., & Hall, M. C. 2008, ‘Technology Readiness and the Likelihood to use Self-Service Technology: Chinese vs. American Consumers’, Marketing Management Journal, 18 (2), 20. Friend, L. A., Farney, J. C., & Rabolt, N. J. 1989, ‘Clothing Shopping Behavior of New Zealand and United States Consumers: A Cross-cultural Comparison’, Australasian Textiles, 9 (5).  Goldsmith, R., & Flynn, L. R. 1992, ‘Identifying innovators in consumer product markets’, European Journal of Marketing, 26(12), 42. Goldsmith, R. E., Freiden, J. B., & Kilsheimer, J. C. 1993, ‘Social Values and Female Fashion Leadership: A Cross-Cultural Study’, Psychology & Marketing (1986-1998), 10(5), 399. Goldsmith, R. E., & Hofacker, C. F. 1991, ‘Measuring Consumer Innovativeness’, Academy of Marketing Science. Journal, 19(3), 209. Goldsmith, R. E., Moore, M. A., & Beaudoin, P. 1999, ‘Fashion innovativeness and self-concept: a replication’, The Journal of Product and Brand Management, 8(1), 7. Gorden, W. I., Infante, D. A., & Braun, A. A. 1985, ‘Communicator style and fashion innovativeness’, M. R. Solomon, The Psychology of Fashion (161-175), Lexington, MA: Lexington Books. Hair, J., Bush, R., & D. Ortinau 2006, Marketing Research (3'rd ed.): McGraw-Hill Irwin.  Hirschman, E., & Adcock, W. 1987, ‘An examination of innovative communicators, opinion leaders, and innovators for men’s fashion apparel’, Advances in Consumer Research, 303. Hofstede, G 2001, Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations, Sage: Thousand Oaks, CA. Hyllegard, K., Eckman, M., Descals, A. M., & Borja, M. A. G. 2005, ‘Spanish consumers:  perceptions of US apparel specialty retailers' products and services’, Journal of Consumer Behaviour, 4(5), 345. Itim International, Geert Hofstede Cultural Dimensions [online] Available from: http://www.geert-hofstede.com [Accessed 22 January 2009]  Ko, E., Kim, E., Taylor, C. R., Kim, K. H., & Kang, I. J. 2007, ‘Cross-national  segmentation in the fashion industry’, International Marketing Review, 24(5), 629. Kwon, Y., & Workman, J. E. 1996, ‘Relationship of optimum stimulation level to fashion behavior’, Clothing and Textiles Research Journal, 14 (4), 249. Midgley, D. F., & Dowling, G. R. 1978, ‘Innovativeness: The Concept and Its Measurement’, Journal of Consumer Research, 4(4), 229. Miller, C. M., McIntyre, S. H., & Mantrala, M. K. 1993, ‘Toward formalizing fashion theory’, JMR, Journal of Marketing Research, 30(2), 142. O'Cass, A. 2004, ‘Fashion clothing consumption: Antecedents and consequences of fashion clothing involvement’, European Journal of Marketing, 38(7), 869. Phau, I., & Lo, C.-C. 2004, ‘Profiling fashion innovators: A study of self-concept, impulse buying and Internet purchase intent’, Journal of Fashion Marketing and Management, 8(4), 399.  Reynolds, W. H. 1968, ‘Cars and Clothing: Understanding Fashion Trends’, Journal of  Marketing (pre-1986), 32(000003), 44. Rogers, E.M. 1983, Diffusion of Innovations (3rd ed.), New York, NY: The Free Press. Singh, S. 2006, ‘Cultural differences in, and influences on, consumers' propensity to adopt Innovations’, International Marketing Review, 23(2), 173. Sproles, G. B. 1979, Fashion: Consumer Behavior Toward Dress, Minneapolis, MN: Burgess Pub. Co. Tigert, D. J., King, C. W., & Ring, L. 1980, ‘Fashion involvement: A cross-cultural comparative analysis’, Advances in Consumer Research, (8), 17. Workman, J. E., & Johnson, K. K. 1993, ‘Fashion opinion leadership, fashion innovativeness, and need for variety’, Clothing and Textiles Research Journal, 11 (3), 60. Workman, J. E., & Studak, C. M. 2006, ‘Fashion consumers and fashion problem recognition style’, International Journal of Consumer Studies, 30(1), 75.
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2. Consumer Ethnocentrism in the Jordanian Market: The Impact of Socio-psychological Variables on Consumer Ethnocentric Tendencies
Authors: Saeb Farhan Al Ganideh
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=17
References: Adorno, T., Frenkel-Brunswik, E., Levinson, D. and Sanford, R. (1950). The Authoritarian Personality, New York: Harper and Row Publishers.  Ahmed, S. and d’Astous, A. (2004). Perceptions of Countries as Producers of Consumer Goods.  A T-shirt Study in China. Journal of Fashion Marketing Management . 8 (2), pp. 187-200. Al Ganideh S., Jackson H., Marr N. (2007). An Investigation into Ethnocentrism among Young Jordanians. World Journal of Retail Business Management-WJRBM. 2(1), pp 40-51.   Apil, A.R., Kaynak, E. and Yaicin, S.  (2007) Foreign Product Purchase Behavior in Transition Economics: An Empirical Analysis of Product Information Sources Among Georgian Consumers. Journal of Promotion Management. 13(3-4),pp.321-337.     Balabanis, G., Diamantopoulos, A., Mueller and Melewar, T. (2001). The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies. Journal of International Business Studies. 32 (1), pp.157-175. Balabanis, G., Mueller, R. and Melewar, T. (2002). The Human Values’ Lenses of Country of Origin Images. International Marketing Review. 19 (6), pp.582-610. Bawa, A. (2004). Consumer Ethnocentrism: CETSCALE Validation and  Measurement   of Extent. VIKALPA. 29 (3), July-September 2004, pp. 43-57.  Brodowsky, G., Tan, J. and Meilich, O. (2004). Managing Country-of-Origin: Competitive Advantages and Opportunities. International Business Review. 13, pp.729-748. Bruning, E. R. (1997). Country of Origin, National Loyalty and Product Choice. The Case of International Air Travel. International Marketing Review. 14 (1) pp.59-74. Caruana, A. (1996). The Effects of Dogmatism and Social Class Variables on Consumer Ethnocentrism in Malta. Marketing Inelegance and Planning. 14 (4), p.39. Chang, Edward C. and Ritter, Edward H. (1976). Ethnocentrism in Black College Students The Journal of Social Psychology. 100, pp.89-98. Cleveland M., Laroche M., and Papadopoulos N. (2009). Cosmopolitanism, Consumer Ethnocentrism and Materialism: An Eight-Country Study of Antecedents and Outcomes. Journal of International Marketing. 17(1).pp.116-146.   Durvasula, S., Andrews, J., and Netemeyer, R. (1997). A Cross-cultural Comparison of Consumer Ethnocentrism in the United States and Russia. Journal of International Consumer Marketing. 9 (4), pp.73-93. Evanschitzky, H., Wangenheim, F., Woisetschlager, D., and Blut, M.(2008). Consumer Ethnocentrism in the German Market. International Marketing Review. 25(1), pp.7-32. Good, L. and Huddleston, P. (1995). Ethnocentrism of Polish and Russian Consumers: are Feelings and Intentions Related? International Marketing Review. 12 (5), pp.35-48. Guneren, E. and Ozturn, A. (2008). Influence of ethnocentric Tendency of Consumers on their Purchase Intentions in North Cyprus. Journal of Euromarketing. 17(3-4). pp, 219-231.   Hair, J., Anderson, R., Tatham, R. and Black, W. (1998). Multivariate Data Analysis, 5th Edition. Upper Saddle River, NJ: Prentice-Hall. Herche, J. (1992). A Note on the Predictive Validity of the CETSCALE. Journal of Academy of Marketing Science. 20 (3), pp. 261-264. Herche, J. (1994). Ethnocentric Tendencies, Marketing Strategy and Import Purchase Behaviour. International Marketing Review. 11 (3), pp. 4-16. Hsu, J.L. and Nien H-P. (2008). Who Are Ethnocentric? Examining Consumer Ethnocentrism in Chinese Societies. Journal of Consumer Behaviour. 7(2008), pp. 436-447.   Javalgi, R., Khare, V., Gross, A. and Scherer R. (2005). An Application of the Consumer Ethnocentrism Model to French Consumers. International Business Review. 14, pp.325-344. Kaynak, E. and Kara, A. (2002). Consumer Perceptions of Foreign Products: An Analysis of Product-Country Images and Ethnocentrism. European Journal of Marketing. 36 (7/8), pp. 928-949. Kim, S. and Pysarchik, D. (2000). Predicting Purchase Intentions for Uni-national and Bi-national Products. International Journal of Retail and Distribution Management. 28 (6), pp.280-291. Klein J.G., Ettenson R. and Krishnan B. (2006). Extending the Construct of Consumer Ethnocentrism: When Foreign Products are Preferred. International Marketing Review.23 (3), pp.304-321. Klein, J. G., Ettenson R. and Morris, M. (1998). The Animosity Model of Foreign Product Purchase: an Empirical Test in the People’s Republic of China. Journal of Marketing. 62 (January 1998), pp. 89-100. Lantz, G. and Loeb, S. (1996). Country of Origin and Ethnocentrism: An Analysis of            Canadian and American Preferences Using Social Identity Theory.  Advances in Consumer Research. 23, pp.374-378.       Lee, W., Hong, J. and Lee, S. (2003). Communicating with American Consumers in The Post 9/11 Climate: An Empirical Investigation of Consumer Ethnocentrism in The United States. International Journal of Advertising. 22, pp. 487-510. Lindquist, J. D., Vida, I., Plank, R.E. and Fairhurst A. (2001). The Modified CETSCALE : Validity Tests in the Czech Republic, Hungary and Poland. International Business Review. 10 (5), pp.505-516.  Lynn, R. (1976). The Sociobiology of Nationalism, New Society, July,pp.11-14     Murdock, G.P. (1931) 'Ethnocentrism in Seligman' E.R.A.(Ed.), Encyclopedia of the Social Sciences, Macmillan, New York, pp. 613-614. Netemeyer, R., Durvasula, S. and Lichtenstein, D. (1991). A Cross- national Assessment of the Reliability and Validity of the CETSCALE. Journal of Marketing Research. XXVII, pp.320-327. Nielsen, J. and Spence, M. (1997). A Test of the Stability of the CETSACLE, a Measure of Consumers’ Ethnocentric Tendencies. Journal of Marketing Theory and Practise.  4 (5), pp.68-76. Nijssen E. J. and Herk H. V. (2009) Conjoining international marketing and relationship marketing: exploring consumers' cross-border service relationships. Journal of International Marketing. 17(1), pp.91-115. Orth, U. and Firbasova, Z. (2003). The Role of Consumer Ethnocentrism in Food    Product Evaluation. Agribusiness. 19 (2), pp. 137-153. Rawwas, M.Y. and Rajendar, K.N. (1996). The Influence of Worldmindedness and Nationalism on Consumer Evaluation of Domestic and Foreign Products. International Marketing Review. 13 (2), pp. 20-38. Reardon, J., Miller, C., Vida, I., Kim, I. (2005) The Effects of Ethnocentrism and Economic  Development on the Formation of Brand and Ad Attitudes in Transitional Economics. European Journal of Marketing. 39(7/8), pp.737-754. Saffu, K. and Walker, J. (2005) An Assessment of the Consumer Ethnocentric Scale (CETSCALE) in an Advanced and Transitional Country: The Case of Canada and Russian. International Journal of Management. 22 (4), pp.556-571. Shankarmahesh M.N. (2006) Consumer Ethnocentrism: An Integrative Review of its Antecedents and Consequences International Marketing Review.23 (2), pp.146-172. Sharma, S.H., Shimp, T.A. and Shin, J. (1995). Consumer Ethnocentrism: A Test of Antecedents and Moderators. Journal of Academy of Marketing Science. 23 (1), pp 26-37. Shimp, T. A. (1984). Consumer Ethnocentrism: The Concept and a Preliminary Empirical Test. Advances in Consumer Research. 11, pp.285-290. Shimp, T. and Sharma, S. (1987). Consumer Ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing Research. 24 (XXIV) (3) August, pp.280-289. Sumner, W. G. (1906). A Study of the Sociological Importance of Usages, Manners, Customs, Mores and Morals. Ginn and Company. Supphellen, M. and Gronhaug, K. (2003). Building Foreign Brand Personalities in Russia: The Moderating Effect of Consumer Ethnocentrism. International Journal of Advertising. 22 (2), pp. 203-226. Thelen S. (2002). Antecedents and Consequences of Consumer Ethnocentrism across Russia’s Three Sub-Cultures. Unpublished PhD Thesis. Old Dominion University. Vida, I. and Fairhurst, A. (1999). Factors Underlying the Phenomenon of Consumer Ethnocentricity: Evidence from Four Central European Countries. The International Review of Retail, Distribution and Consumer Research. 9 (4), pp. 321-337. Wang, Y.J., Doss, S.K., Guo, C., and Li, W. (2010) an investigation of the Chinese consumers’ outshooting motives from a culture perspective. International Journal of Retail& Distribution Management.  38 (6), pp. 423-442.  Watson, J. and Wright, K. (2000). Consumer Ethnocentrism and Attitudes toward Domestic and Foreign Products. European Journal of Marketing. 34 (9/10) p.1149. Witkowski, T. and Beach, L. (1998). Consumer Ethnocentrism in Two Emerging Markets: Determinants and Predictive Validity. Advances in Consumer Research. 25, pp.258-263.
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3. Employee Attrition - A Challenge for the Indian Retail Industry
Authors: Rizwana Khatun
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=18
References: Beach, L.R. (1990), Image Theory: Decision Making in Personal and Organizational Contexts, Wiley, Chichester, .  Firth, L., Mellor, D., Moore, K.A., and Loquet, C., “How can managers reduce employee intentions to quit”, Journal of Managerial Psychology, Vol. 19(2), pp: 170-187, 2007. Firth, L., Mellor, D., Moore, K.A. and Siong, Z.M.B., “Predicting intention to quit in the call centre industry: does the retail model fit?”, Journal of Managerial Psychology, Vol. 21(3), pp: 231-243, 2006. Good, L., Sisler, G., Gentry, J. (1988), "Antecedents of turnover intentions among retail management personnel", Journal of Retailing, Vol. 64 No.3, pp.295-314.  Griffeth, R., Hom, P., Gaertner, S. (2000), "A meta-analysis of antecedents and correlates of employee turnover: update, moderator tests, and research implications for the next millennium", Journal of Management, Vol. 26 No.3, pp.463-88.  Griffeth, R.W., Hom, P.W. (2001), Retaining Valued Employees, Sage, Thousand Oaks, CA. Gupta, R.K. (1995), "Employees and organisation in India: need to move beyond American and Japanese models", Economic and Political Weekly, May 25  Harris, K.J., Kacmar, K.M., Witt, L.A. (2004), "An examination of the curvilinear relationship between leader-member exchange and intent to turnover", Journal of Organizational Behavior, Vol. 26 pp.363-78.  Hom, P., Griffeth, R. (1991), "A structural equations modeling test of a turnover theory: cross-sectional and longitudinal analysis", Journal of Applied Psychology, Vol. 76 pp.350-66.  Hom, P., Griffeth, R. (1995), Employee Turnover, Southwestern, Cincinnati, OH,  Hom, P., Kinicki, A. (2001), "Toward a greater understanding of how dissatisfaction drives employee turnover", Academy of Management Journal, Vol. 44 No.5, pp.975-87.  Hulin, C.L., Roznowski, M., Hachiya, D. (1985), "Alternative opportunities and withdrawal decisions: empirical and theoretical discrepancies and an integration", Psychological Bulletin, Vol. 97 pp.233-50.  Kerr, A.W., Hall, H.K., Kozub, S. (2002), Doing Statistics with SPSS, Sage, London, .  Kwantes, C.T. (2009), “Culture, job satisfaction and organizational commitment in India and the United States”, Journal of Indian Business Research, Vol.1 No.4, pp.196-212. Lambert, E., Hogan, N., Barton, S. (2001), "The impact of job satisfaction on turnover intent: a test of a structural measurement model using a national sample of workers", The Social Science Journal, Vol. 38 pp.233-50.  Lee, T.W., Mitchell, T.R. (1994), "An alternative approach: the unfolding model of voluntary turnover", Academy of Management Review, Vol. 19 pp.51-89.  Lee, T. (1996), "Why employees quit", in Beach, L. (Eds),Decision Making in the Workplace, Lawrence Erlbaum Associates, Mahwah, NJ, pp.73-90. McBey, K., Karakowsky, L. (2000), "Examining sources of influence on employee turnover in the part-time work context", Leadership and Organization Development Journal, Vol. 21 No.3, pp.136-44.  McEvoy, G.M., Cascio, W.F. (1985), "Strategies for reducing employee turnover: a meta-analysis", Journal of Applied Psychology, Vol. 70 pp.342-53.  Mobley, W.H. (1977), "Intermediate linkages in the relationship between job satisfaction and employee turnover", Journal of Applied Psychology, Vol. 62 pp.237-40.  Morrow, P.C., Suzuki, Y., Crum, M.R., Ruben, R. And Pautsch, G. (2005), “The role of leader-member exchange in high turnover work environments”, Journal of Managerial Psychology, Vol. 20 No.8, pp: 681-694. Mowday, R., L. Porter, R. Steers. 1982. Employee-Organization Linkages: The Psychology of Commitment. Absenteeism, and Turnover. Academic Press. New York. Mukherjee, W. (2006), "Attrition scare keeps retail cos on toes", The Economic Times Bangalore, September 8, p. 10 .  Rhoads, G., Swinyard, W., Guerts, M., Price, W. (2002), "Retailing as a career: a comparative study of marketers", Journal of Retailing, Vol. 78 No.1, pp.71-6.  Schyns, B., Torka, N. and Gössling, T. (2007), “Turnover intention and preparedness for change- Exploring leader-member exchange and occupational self-efficacy as antecedents of two employability predictors”, Career Development International, Vol. 12 No. 7, pp. 660-669. Steel, R., Griffeth, R., Hom, P. (2002), "Practical retention policy for the practical manager", Academy of Management Executive, Vol. 16 No.2, pp.149-62. Tansky, J., Cohen, D. (2001), "The relationship between organizational support, employee development, and organizational commitment: an empirical study", Human Resource Development Quarterly, Vol. 12 No.3, pp.285-300.  Tett, R., Meyer, J. (1993), "Job satisfaction, organizational commitment, turnover intention, and turnover: path analyses based on meta-analytic findings", Personnel Psychology, Vol. 46 No.2, pp.259-93. Torka, N. (2003), “Flexible but committed: the relationship between contract and commitment”, PhD thesis, Twente University, Enschede, . Wheeler, A.R., Vickie Coleman Gallagher, V.C., Brouer, R.L. and Chris J. Sablynski, C.J.(2007), “When person-organization (mis)fit and (dis)satisfaction lead to turnover- The moderating role of perceived job mobility”, Journal of Managerial Psychology, Vol. 22 No. 2, pp. 203-219.
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4. Retail Store Categorization and Patronage Behavior among Rural Consumers in India
Authors: Nripendra Singh
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=19
References: Baker J, Parasuraman A, Grewal D, Voss G B (2002) The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing 66:2 120-141 Bawa K, Ghosh A (1999) A Model of Household Grocery Shopping Behavior. Marketing Letters 10:2 149-160 Bell D R, Lattin J M (1998)) Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP. Marketing Science 17:1 p66 Bhatnagar A, Ratchford B T (2004) A model of retail format competition for non-durable goods.  International Journal of Research in Marketing (Netherlands) 21:1 Desai K K, Talukdar D (2003) Relationship between Product Groups' Price Perceptions, Shopper's Basket Size, and Grocery Store's Overall Store Price Image. Psychology & Marketing 20:10, 903-933 Freymann J (2002) Grocery Store Pricing and Its Effect on Initial and Ongoing Store Choice. Marketing Management Journal 12:1 107-119 Goldman A, Johansson J (1978) Determinants of Search for Lower Prices: An Empirical Assessment of the Economics of Information Theory. Journal of Consumer Research 5:3 176-186 Jonathan Reynolds, Elizabeth Howard, Christine Cuthbertson, Latchezar Hristov (2007) Perspectives on retail format innovation: relating theory and practice. International Journal of Retail & Distribution Management 35:8 647-660 Jozefina Simova, Colin M. Clarke-Hill, Terry Robinson (2003) A longitudinal study of changes in retail formats and merchandise assortment in clothing retailing in the Czech Republic in the period 1994-1999. International Journal of Retail & Distribution Management 31:7  352 – 358 Kahn B E, Schmittlein D C (1989) Shopping Trip Behavior: An Empirical Investigation. Marketing Letters 1:1 55-69 Kau A K, Ehrenberg A S C (1984) Patterns of Store Choice. Journal of Marketing Research 21:4 399-409 Kenhove P, Wulf K, Waterschoot W (1999) The Impact of Task Definition on Store-Attribute Saliences and Store Choice. Journal of Retailing 75:1 125-137 Leszczyc P T L, Sinha A, Timmermans H J P (2000) Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, USA 76:3 Louis P. Bucklin (1983) Patterns of Change in Retail Institutions in the United States with Special Attention to the Traditional Department Store. International Journal of Physical Distribution & Logistics Management 13:5-6 153-168 Manchanda P, Ansari A, Gupta S (1999) The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions. Marketing Science 18:2, p95 Mitchell V, Harris G (2005) The importance of consumers' perceived risk in retail strategy. European Journal of Marketing 39:7/8 821-837 Piyush Kumar Sinha, Arindam Banerjee (2004) Store choice behaviour in an evolving market. International Journal of Retail & Distribution Management 32:10 482 – 494 Stephen Brown (1987) Institutional Change in Retailing: A Review and Synthesis. European Journal of Marketing 21:6 5-36 Tang C S, Bell D R, Ho T (2001)) Store Choice and Shopping Behavior: HOW PRICE FORMAT WORKS. California Management Review 43:2 56-74 Wu B, Petroshius S, Newell S (2004) The Impact of Store Image, Frequency of Discount, and Discount Magnitude on Consumers' Value Perceptions and Search Intention. Marketing Management Journal 14:1 14-29
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5. Consumer Perception at Point of Purchase: Evaluating Proposed Package Designs in an Eye-tracking Lab
Authors: Erik Wastlund; Poja Shams; Martin Lofgren; Lars Witell; Anders Gustafsson
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=20
References: Bech-Larsen, T. (1996). Danish consumers’ attitudes to the functional and environmental characteristics of food packaging. Aarhus: MAPP Center.  Chandon, P., Hutchinson, J. W., Bradlow, E., T., & Young, S. H. (2009). Does in-store marketing work? effects of the number and position of shelf facings on attention and evaluation at the point of purchase. Journal of Marketing, 73, 1-17.  Chandon, P., Hutchinson, J. W., Bradlow, E., & Young, S. H. (2007). Measuring the value of point-of-purchase marketing with commercial eye-tracking data. In M. Wedel, & R. Pieters (Eds.), Visual marketing from attention to action (pp. 225-58). Mahwah. NJ: Lawrence Erlbaum Associates.  Clement, J. (2007). Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design. Journal of Marketing Management, 23, 917-928(12).  Duchowski, A. T. (2007). Eye tracking methodology: Theory and practice, 2nd ed. London: Springer.  Economist, T. (2005, Warfare in the aisles.375, Special Section 6.  Goldberg, J. H., & Kotval, X. P. (1999). Computer interface evaluation using eye movements: Methods and constructs. International Journal of Industrial Ergonomics, 24, 631-645.  Harckham, A. (Ed.). (1989). The changing US consumer. Lancaster, PA: Technomic Publishing Company.  Holman, R. H., & Hecker, S. (1983). Advertising impact: Creative elements affecting brand saliency. Current Issues & Research in Advertising, 6(1), 157, 6(1), 157-173.  Itti, L., & Koch, C. (2001). Computational modelling of visual attention. Nature Reviews Neuroscience, 2, 194-203.  Janiszewski, C. (1998). The influence of display characteristics on visual exploratory search behavior. The Journal of Consumer Research, 25(3), 290-301.  Judd, D., Aalders, B., & Melis, T. (1989). The silent salesman - primer on design, production and marketing of finished package goods. Singapore: Continental press.  Orth, R. U., & Malkewitz, K. (2008). Holistic package design and consumer brand impressions. Journal of Marketing, 72, 64-81.  Pieters, R., & Warlop, L. (1999). Visual attention during brand choice: The impact of time pressure and task motivation. International Journal of Research in Marketing, 16(1), 1-16. doi:DOI: 10.1016/S0167-8116(98)00022-6  Pilditch, J. (1973). The silent salesman (2nd ed.). London: Business Books Limited.  POPAI. (1996). Popai study, in-store decisions rule. Discount Merchandiser, 36(3), 19.  Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. Psychological Bulletin, 124(3), 372-422.  Russo, J. E., & Leclerc, F. (1994). An eye-fixation analysis of choice processes for consumer nondurables. Journal of Consumer Research, 21(2), 274.  Silayoi, P., & Speece, M. (2004). Packaging and purchase decisions. British Food Journal, 106(8), 607-608.  Silayoi, P., & Speece, M. (2007). The importance of packaging attributes: A conjoint analysis approach. European Journal of Marketing, 41(11/12), 1495-1517.  Underwood, R. L., & Klein, N. M. (2002). Packaging as brand communication: Effects of product pictures on consumer responses to the package and brand. Journal of Marketing Theory and Practice, 10(4), 58-68.  Underwood, R. L., Klein, N. M., & Burke, R. B. (2001). Packaging communication: Attentional effects of product imagery. Journal of Product & Brand Management, 10(7), 403-422.  Urbany, J. E., Dickson, P. A., & Kalapurakal, R. (1996). Price search in the retail grocery market. Journal of Marketing, 69(2), 91-104.  Van der Lans, R., Pieters, R., & Wedel, M. (2008). Research note--competitive brand salience. MARKETING SCIENCE, doi:10.1287/mksc.1070.0327  Yantis, S., & Egeth, H. (1999). On the distinction between visual salience and stimulus-driven attentional capture. Journal of Experimental Psychology: Human Perception and Performance, 25(3), 661-676. 
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6. Can Search for Happiness Lead to Impulse Buying ? A Multi-method Investigation of Happiness as an Internal Motivator to Impulse Buying
Authors: Supriya M. Kalla; Anita Goyal
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=21
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7. Impact of In-store Music on Shopper Behavior
Authors: Venu Gopal; V. V. Gopal
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=22
References:   Economic Times (August 9, 2008) “Indian retail sector fails consumer-friendly test”.   Turley L.W. & Ronald E Milliman (2000), “Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence”,Journal of Business Research, 49, pp 193 – 211.   Mattila S Anna , Jochen Wirtz (2001), “Congruency of scent and music as a driver of in-store evaluations and behavior”, Journal of Retailing, 77, pp 273 – 289.   Bruner, Gordon C (1990), “Music, Mood and Marketing”, Journal of Marketing, 54, 4, pp 94-104.  Milliman, Ronald E. (1982), “Using Background Music to Affect the Behavior of Supermarket Shoppers”, Journal of Marketing, Summer 1982, 46, pp 86.  Baker, J. (1986), “The role of the environment in marketing sciences; the customer perspective”, in Capeil, J.A. et al. (Eds), The Services Challenge: Integrating for Competitive Advantage, AMA, Chicago, IL, pp. 79-84    Mehrabian, A and Russell, J.A. (1974) An Approach to Environmental Psychology, MIT Press,   Boston, MA.   Yalch, Richard F, and Eric Spangenberg (1990), “Effects of Store Music on Shopping Behavior”, The Journal of Consumer Marketing, 7, 2, 55-63.   Chebat, Jean-Charles, Claire Gélinas-Chebat, Pierre Filiatrault (1993), “Interactive effects of musical and visual cues on time perception: an application to waiting lines in banks”, Perceptual & Motor Skills, 77, pp. 995-1020.   Dubé, Laurette, Jean-Charles Chebat and Sylvie Morin (1995), “The Effects of Background Music on Consumers' Desire to Affiliate in Buyer-Seller Interactions”,  Psychology and Marketing, 12, pp. 305-319.   Turley, L.W. and Ronald E. Milliman (2000), “Atmospheric Effects on Shopping  Behavior: A Review of the Experimental Evidence”, Journal of Business Research, 49, August pp 193-211.   Milliman, Ronald E. (1982), “Using Background Music to Affect the Behavior of Supermarket Shoppers” Journal of Marketing, Summer 1982, 46, pp 86.   Milliman, Ronald E (1986), “The Impact of Background Music on the Behavior of Restaurant Patrons” Journal of Consumer Research, 13, pp 286 – 289.   Mehrabian, A and Russell, J.A. (1974), An Approach to Environmental Psychology, MIT Press, Boston, MA.   Russell, James A. (1980), “A Circumplex Model of Affect”, Journal of Personality and Social Psychology, 39 (December), pp.1161-78.    Russell, James A. and G.Pratt (1980), “A Description of the Affective Quality Attributed to Enviornments”, Journal of Personality and social Psychology, 38, pp. 311-22    Richard and Spangenberg Eric (1990), Effects of Store Music On Shopping Behavior. The Journal of Services Marketing.  4, 1, pp 36 – 39.   Baker,Julie; Levy,Michael; Grewal,Dhruv (1992), “An Experimental Approach to Making Retail Store Environmental Decisions” Journal of Retailing. 68, 4, 445.   Charles S. Areni (1993), “The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store”, Advances in Consumer Research, 20. pp 336.  Yalch, F. Richard (1993), “Using Store Music For Retail Zoning: A Field Experiment” Advances in Consumer Behavior. 20, pp  632.   Duncan, Herrington, J. (1996) “Effects of music in service environments: A field study” The Journal of Services Marketing. 10, 2, pp 26.  Charles S. Areni (2003) Exploring managers’ implicit theories of atmospheric music: comparing academic analysis to industry insight”, Journal of Services Marketing. 17,2, Pp 161-184.   Broekemier, Greg, Ray Marquardt and James W. Gentry (2006), “An exploration of happy/sad and liked/disliked music effects on shopping intentions in a women’s clothing store service setting”, Journal of Services Marketing, 22,1, pp 59-67.  Vida, Irena Claude Obadia and Michelle Kunz (2007) The Effects of Background Music on Consumer Responses in a High-end Supermarket International Review of Retail, Distribution and Consumer Research. 17, 5, pp 469-482.   Vida, Irena (2008) “The Impact of Atmospherics On Consumer Behavior: The Case Of The Music Fit In Retail Stores”,  Economic and Business Review. 1,1, pp 21-35.   Sweeney, Jullian C. and Fiona Wyber (2002), The role of cognitions and emotions in the music-approach-avoidance behavior relationship. Journal of Services Marketing,16, 1, pp  51-69   Russell, J.A., Weiss, Anna., Mendelsohn, G.A (1989), Affect Grid : A Single Item Scale of Pleasure and Arousal, Journal of Personality and Social Psychology, 57, pp 493 – 502.   Ibid  
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8. Determinants of Consumer Behavior in Buying RTE Foods
Authors: Ranjan Chaudhury
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=23
References: www.cfs.gov.hk/english/food_leg/food_leg_mgref.html www.aamp.com/fspdfs/rte.pdf http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/getfile?URN=etd-0114108- 170634&filename=etd-0114108-170634.pdf Nevo, A. (1998), Measuring Market Power in the Ready-to-Eat Cereal Industry, Cambridge, MA: National Bureau of Economic Research. Wall Street Journal. (1980, Oct 2), "FTC Asserts Big 3 Cereal Makers Reaped over $ 1 Billion in Monopoly Overcharges." Ippolito, P. M. & Mathios, A. D. (1990), "Information, Advertising and Health Choices: A Study of the Cereal Market," The RAND Journal of Economics, 21, 459-480. ww.qtefoodconsultants.com/READY%20TO%20EAT%20RETORT%20FOOD.pdf Guide on Food Products, Vol II by Laad, V. D. Modern Food Packaging Packaging India, Vol 35, No. 5, Dec–Jan ’03, Plastic Films for Processed Food – Special  Requirements by Rashmi Motey, Smita Lele Packaging India, Vol 33, No 5, Dec 2000 – Jan ’01, Specialized Packaging for Food  Products by A. S. Athalye Handbook of Packaging – Plastics by A. S. Athalye http://www.punebds.com/postarticle/viewcatwisedetail.aspx?name=Product%20Development http://www.punebds.com/postarticle/Home.aspx http://www.scribd.com/doc/19018679/fast-food-industry-in-india-a-study www.outlookprofit.com/article.aspx?261956 http://issuu.com/retailnews/docs/retailnews1sept08 Ministry of Food Processing Industries: http://www.mofpi.nic.in/ContentPage.aspx?CategoryId=148 Steptoe, A., Pollard T. M. & Wardle, J. (1995), "Development of a Measure of the Motives  Underlying the Selection of Food: the Food Choice Questionnaire," Appetite, 25, 267-284. Ton Nu, C., MacLeod, P. & Barthelemy J. (1996), "Effects of Age and Gender on Adolescents' Food Habits and Preferences," Food Quality and Preference, 7, 251-262 Grunert, K. G., Bredahl, L. &Brunso, K. (2004), "Consumer Preception of Meat Quality and Implications for Product Development in the Meat Sector a Review," Meat Science, 66, 259-272 Heuvel, T., Trijp, H., Woerkum, C., Renes, R. J. & Grenmmen, B. (2007), "Linking  Product Offering to Consumer Needs; Inclusion of Credence Attributes and the Influences of Product Features, "Food Quality and Preference, 18, 296-304 Buckley, M., Cowan, C., McCarthy, M. & O'Sullivan, C. (2005), "The Convenience Consumer and Food Related Lifestyles in Great Britain," Journal of Food Products Marketing, 11, 3-25. Keane, A. & Willetts, A. (1994), "Factors that Affect Food Choice," Nutrition & Food Science, 4, 15-17. www.marketingritson.com/documents/week1brandtracking.pdf http://www.leaders-india.com
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9. Trends in Indian Retail Shopping Behavior-an Empirical Investigation
Authors: K. Karthikeyan; R.Rengaraj alias Muralidharan; M. G. Krishna
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=24
References: Bellenger, Danny N. and Korgaonkar, Pradeep K. (1980), “Profiling the Recreational Shopper” Journal of Retailing, Vol. 56 (fall), pp. 77-91. Canabal, M.E. (2002), “Decision Making Styles of Young South Indian Consumers: An Exploratory Study”, College Student Journal, Vol.36 (1). Darden, William R. and Reynolds, Fred D. (1971), “Shopping Orientations and Product Usage Roles”, Journal of Marketing Research, Vol. 8, pp. 505-508. Durvasula, S., Lysonski, S., and Andrews, J.C. (1993), “Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles”, The Journal of Consumer Affairs, Vol. 27 (1), pp.55-65. Fan, Jessie X. and Jing J. Xiao (1998), “Consumer Decision-making Styles of Young-adult Chinese”, The Journal of Consumer Affairs, Vol. 32 pp. 275-294. FICCI (2005), “Indian Retail: On the Fast Trace, Time for Bridging Capacity Gap”, p.5. Gehrt, Kenneth C. and Carter, Kent (1992), “An Exploratory Assessment of Catalog Shopping Orientations”, Journal of Direct Marketing, Vol. 6, pp.29-39. Hafstrom, Jeanne J., Jung Sook Chae, and Young Sook Chung (1992), “Consumer Decision-making Styles: Hair, J.F., Anderson, R.E., Tatham, R.L. & Black, W.C. (2003). Multivariate Data Analysis, Pearson Education, Delhi, 5e. Hiu A, Siu N, Wang C, Chang L. (2001), “An Investigation of Decision-Making Styles of Consumers in China”, The Journal of Consumer Affairs, Vol. 35(2), pp.326-345. Lumpkin, James R. (1985), “Shopping Orientation Segmentation of the Elderly Consumer”, Journal of Academy of Marketing Science, Vol.13 pp. 271-289. Malhotra, N.K. (2006). Marketing Research-An Applied Orientation, Prentice-Hall India (P) Ltd., New Delhi. 5e. Moschis, George P. (1976), “Shopping Orientations and Consumer Uses of Information”, Journal of Retailing, Vol. 52 (summer), pp. 6l-70. Nargundkar, Rajendra (2003). Marketing Research – Text and Cases, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2e. Sproles, George B. (1984), "From Perfectionism to Fadism: Measuring Consumers' Decision-making Styles," Proceedings of the American Council on Consumer Interests 30th Annual Meeting: pp.79-85. Sproles, George B. and Kendall, Elizabeth L. (1986), “A Methodology for Profiling Consumers' Decision-Making Styles”, The Journal of Consumer Affairs, Vol. 20(2), pp. 267-279. Wesley, S., LeHew, M and Woodside, A.G. (2005), “Consumer Decision-Making Styles and Mall Shopping Behavior: Building Theory Using Exploratory Data Analysis and the Comparative Method”, Journal of Business Research, Vol. 59 (1), pp.535–548 Williams, Robert H., Painter, John J., and Nicholas, Herbert R. (1978), “A Policy-oriented Typology of Grocery Shoppers”, Journal of Retailing, Vol. 54 (Spring), pp. 27-43  
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10. Profiling supermarket shoppers in South Africa - a segmentation analysis of service quality dimensions
Authors: Justin Beneke; Claire Hayworth; Robyn Hobson; Zeenat Mia
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=25
References: Abu, N. (2004). “Service Quality Dimensions: A Study on Various Sizes of Grocery Retailers A conceptual Paper”, Proceeding of IBBC 2004. Bitner, M.J., (1990). “Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses”, Journal of Marketing, Vol. 54, pg. 69–82 Brady, M. K., and Cronin Jr., J.J. (2001), ” Customer orientation: effects on customer service perceptions and outcome behaviours”, Journal of Service Research, Vol. 3, No. 3 Caruana, A., Money, A.H. and Berthon, P.R. (1998), “Service Quality and Satisfaction – the moderating role of value”, European Journal of Marketing, Vol. 34, pg. 1338 – 1352 Chang, H., Lee, J., and Tseng, M. (2008), “The influence of service recovery on perceived justice under different involvement level－an evidence of retail industry,” Contemporary Management Research, Vol. 4, No. 1 Crosby, L. A., Evans, K.R., and Cowles, D. (1990). Relationship Quality in Services Selling: An Interpersonal Influence .Journal of Marketing. Vol. 54, No. 3 .pp. 68-81 Dabholkar, P.,  Wesley J.J., and AMY, S.C. (1994). “ The dynamics of long-term business to business exchange  Dabholkar, P.A., Thorpe, D.I., and Rentz, J.O. (1996), "A measure of service quality for retail stories: scale development and validation", Journal of the Academy of Marketing Science, Vol. 24 No.1, pg.3-16. Darian, J.C., Tucci, L.A. and Wiman, A.R. (2001), “Perceived salesperson service attributes and retail patronage intentions”, International Journal of Retail & Distribution Management, Vol. 29, pg, 2005-213 Davies, A., Brady, T., and Hobday, M., (2006), “Charting a Path toward Integrated Solutions”, Sloan Management Review Vol. 47, No.3, pg. 39–48 Ellram, L.M., La Londe, B.J. and Webber, M.M. (1999), “Retail logistics”, International Journal of Physical Distribution & Logistics Management, Vol. 29, pg. 477-494 Erdem, O., Oumlil, A.B. and Tuncalp, S. 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(2008), ”Customer-employee relationship: The role of self-employee congruence”, European Journal of Marketing, Vol. 42, pg. 1316-1345 Keillor, B. D., Hult, G. T. M., and Kandemir, D. (2004). “A study of the service encounter in eight countries,” Journal of International Marketing, Vol.12, No.1 Lewis, B., and Spyrakopoulos, S. (2001). “Banking; Consumer attitudes; Customer service; Service quality; Customer satisfaction”, International Journal of Bank Marketing. Vol. 19, pp.. 37-48 Lindquist, J.D.( 1974). “Meaning of image: survey of empirical and hypothetical evidence,”  Journal of Retailing, Vol. 50, No.4, pg. 29–38 Marx, N.J.M.M. and Erasmus, A.C. (2006), “An evaluation of the customer service in supermarkets in Pretoria East, Tshwane Metropolis, South Africa”, Journal of Family Ecology and Consumer Science, Vol. 34, pg. 56-68 Mazursky, D. and Jacohy, J. (1985), “Forming Impressions of Merchandise and Service Quality”,. C. Olson, 139-153. Lexington, MA: Lexington Books Newman, K. 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(1981). “What occurs when consumers complain: a theoretical model for understanding satisfaction/dissatisfaction outcomes of complaint responses”, European Journal of Marketing, Vol. 25 No.5, pg.30-46 Swanson, S.R., and Kelley, S.W. (2001)."Service recovery attributions and word-of-mouth intentions", European Journal of Marketing, Vol. 35 No.1, pg.194-211 Sweeny, J., Soutar G., Johnson, L. (1997). “Retail service quality and perceived value”, Journal of Retailing and Consumer Services, Vol. 4, No. 1, pg. 39-38 Thang, D., and Tan, B. (2003). “ Linking consumer perception to preference of retail stores: an empirical assessment of the multi-attributes of store image,” Journal of Retailing and Consumer Services, Vol.10, pg. 193-200 Vazquez, R., Rodríguez-Del Bosqueb, I., Díaz, A. and Ruizc, A. (2001), “Service quality in supermarket retailing: identifying critical service experiences”, Journal of Retailing and Consumer Services, Vol. 8, pg. 1-14 Wong, A. and Sohal, A. (2003), “A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study”, Qualitative Market Research: An International Journal, Vol. 6, pg. 248-262 Wong, A. and Sohal, A. (2003), “Service quality and customer loyalty perspectives on two levels of retail relationships”, Journal of Service Marketing, Vol. 17, pg. 495-513  Wong, A. and Sohal, A.S. (2006), “Understanding the quality of relationships in consumer services”, International Journal of Quality & Reliability Management, Vol. 23, pg. 244-264 Yoo, C., Park, J., and MacInnis, D. (1998). “Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude,” Journal of Business Research, Vol. 42, No. 3, pg. 253-263 Zinn, W. and Liu, P.C. (2001), “Consumer responses tor retail stockouts”, Journal of Business Logistics, Vol. 22, pg. 49 – 71  
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11. An empirical study of factors affecting shopping preferences of consumers at organised retail stores in Punjab
Authors: K. C. Mittal; Anupama Prashar
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=26
References: Amy Wong, Amrik Sohal, (2003) "Assessing customer-salesperson interactions in a retail chain: differences between city and country retail districts", Marketing Intelligence & Planning, Vol. 21 Iss: 5, pp.292 – 304 Argentina Spiller A, Bolten J and Kennerknecht R (2006), “Customer Satisfaction and Loyalty as Success Factors in Organic Food Retailing”, paper presented at 16th Annual World Forum and Symposium “Agribusiness, Food, Health, and Nutrition”, IAMA Conference, Bearden W O (1977), “Determinant Attributes of Store Patronage: Downtown versus Outlying Shopping Centers”, Journal of Retailing, Vol. 53, No. 2. Berry, L. J. (1969), The Components of Department Store Image: A Theoretical and Empirical Analysis, Journal of Retailing, 45, 3-20. Benefits of Modern Trade to the Indian Economy, The Rising Elephant, A PWC, CII publication Doyle P and Fenwick I (1975), “How Store Image Affects Shopping Habits in Grocery Chains”,Journal of Retailing, Vol. 50, annual issue. Expanding Opportunities for Global Retailers, The 2010 A. T. Kearney Global Retail Development Index, www.atkearney.com, accessed 04/02/10. Fisk, G. (1961), A Conceptual Model for Studying Customer Image, Journal of Retailing, 37, 1-8. Hasty, R. and Reardon, J., (1997). Retail Management. New York: Mcgraw Hill Kotler , Philip . Marketing Management, ,12th edition, pg 504 Martineau, P. (1958), The Personality of the Retail Store, Harvard Business Review. Lindquist, J. D. (1974), Meaning of Image: A Survey of Empirical and Hypothetical Evidence, Journal of Retailing, 50, 29-38. Mulhern, F., and Leone, R., 1991. Implicit Price Bundling of Retail Products: A Multi-product Approach to Maximizing Store Profitability. Journal of Marketing. 55 (October), 63-76. Mason, J., Mayer, M., and Ezell, H., 1994. Retailing, fifth edition. Illinois: Irwin. Madaan K V S, Fundamentals of Retailing,6th edition, Tata McGraw Hill , pp 46-47. Retailing Management, Levy, Michael and Weitz Barton A.,6thedition Solgaard, H. S. and Hansen, T. (2003), A Hierarchical Bayes Model of Choice between Supermarket Formats, Journal of retailing and Consumer Services, 10, 169-180.   The North American Industry Classification System (NAICS), www.census.gov/naics Pankaj K P Shreyaskar, Sarvekshana(2006) Unorganized Sector and its contribution in India, , Journal of the National Sample Survey Organization, 89th issue Vol. XXVI No 2,  Walters, R., 1991, Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Inter-store Sales Displacement. Journal of Marketing. 55 (April), 17-28 
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12. Retail Merchandising in India
Authors: G. Muruganantham; D. M. Sezhiyan
Published: 24 Feb 2012
Article URL: https://jbrmr.com/details&cid=27
References: Anjali Prayag 2007, Retail Lessons, Business Line, April 11.   Barry Berman and Joel R, Evans 1992,  Retail Management, Macmillan, Newyork,  pp. 348-358. Basu and Datta 2010, ‘Scaling the Sales’, Track, Retailer, June, pp. 33-36.  Charles S.  Areni, Dale F. Duhan and Pamela Kiecker, 1999, ‘Point-of-Purchase Displays,  Product Organization, and Brand Purchase Likelihoods’, Journal of the Academy of Marketing Science, vol. 27. No.4, pp. 428-444. Dennis Johnson 2009, ‘Going Retail: Creating A Real Store' Dealernews,  December  Vol. 45, no.12; p. 8. Gibson G, Vedaman 2006, ‘Retail Differentiation’, USP AGE, November, pp. 84-86. Harish Bijoor 2005, ‘Dead Man Selling’, Catalyst, The Hindu Business Line, 10 February. Khanna 2008, ‘Strategy’, 4Ps Business and Marketing, 12-25 September, p.53. Malini Reddy 2004, ‘The Concept of Retail Anthropology’, Marketing Mastermind, November, pp. 26-28. Michael Levy and Barton A, Weitz 2007, Retailing Management, Tata McGraw Hill, Fifth Edition, New Delhi, pp. 587-609. Mike Flynn (2003), ‘Creating a Retail Brand Experience’, Admap, Februaury, pp. 31-34. Muruganantham,G and Kaliyamoorthy,S 2005, ‘Retail Revolution’, Marketing Mastermind, June, pp. 15-21.  Nirmalya Kumar (2008), ‘Global Retailers and India’, The Economic Times, 4 February. Paul Bubny 2009, ‘Retail Marketing, Merchandising & Store Design’, Army/Navy Store & Outdoor Merchandiser, August 15,  vol. 64, no.8, p. 46. Preeti Chaturvedi 2010, ‘It Happens Only in India: A unique approach to retail branding’,viewed  4 April   Priya Chandrasekhar 2001,  ‘Retailing in India: Trends and opportunities’, Catalyst-Business Line, February 15. Ramesh Kumar 2007, Marketing and Branding-The Indian Scenario, Pearson Education, NewDelhi.  Rajita chaudhuri  2007, ‘Surprises in store’, 4Ps Business and Marketing, 23 November - 6 December, pp. 112-114. Reena Mehta 2010, ‘Summer Stop’, Point of Purchase, June, vol.5, no.11, pp. 34-36 Sivakumar 2006, ‘Indain Retail Market- The Wal-Mart effect’, The Economic Times, 5 December. Sharmila Dua and Anjali Karolia 2010, ‘Visual Merchandising - The changing  scenario' viewed 2 February   Supriya Kurane 2007, ‘Retailing on the roll’, The Economic Times,  7 February.  Taneesha Kulshrestha 2010, ‘Taking The High Road’, Outlook Business, July, pp. 30-33. Thaker 2010, ‘Sensory indulgence’, Visual Merchandising & Retail Design, May-June, vol. 5, no.5, pp. 27-29.
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